If you’ve got a business, you’ve got assets.
When it comes to your business assets, you probably already have quite the inventory that includes properties, vehicles you use just for work, and of course, that expensive office equipment and furniture.
The same view should be taken when considering the value of your digital assets!
A Domain is Essentially Real Estate.
A domain name is an address, your digital address so that people know where to come to visit you in the digital world.
In the physical world, real estate is considered a primary asset for people and businesses and carries a high value. The same can be applied to virtual goods like domain names. Much like physical property they can continue to gain and hold real value, it’s vital to consider your digital property among your assets, especially domain names.
Building a portfolio of domains can assist in both protecting and growing your digital presence. Having a prime keyword(s) in the domain can increase the entire SEO value of a page. For example, if you sell handcrafted wooden chairs, it makes sense to get “handcraftedwoodenchairs.com.au” and “woodchairs.com.au,” and maybe even something with local value like “woodchairsmelbourne.com.”