Building a portfolio of domains can assist in both protecting and growing your digital presence.
Buying domains that are either similar to your existing domain allow you to ensure that no one is able to establish a website and trade of the existing marketing work you are undertaking in the marketplace.
Having a prime keyword(s) in the domain can increase the entire SEO value of a page. For example, if you sell handcrafted wooden chairs, it makes sense to get “handcraftedwoodenchairs.com.au” and “woodchairs.com.au,” and maybe even something with local value like “woodchairsmelbourne.com.au” this will protect the digital ecosystem in which you exist.
The other advantage of purchasing a recently expired domain is that any organic traffic that the domain generates will be directed to your existing website. If you would like to know more about our expired domain traffic service, please contact us as ask about our Troyka solutions.
Outside of the intrinsic value in the domain name itself. In today’s market, the virtual locations of your business are often equally or more valuable than the physical ones. Protecting your virtual locations is essential to protect your business and owning complementary domains